Digital Innovation Script Deli

Question: Discuss about theDigital Innovationfor Script Deli. Answer: Introduction Script Deli would be an online marketplace for providing books to college students. They can buy, sell and exchange their reference books. They have the option of auctioning and putting up ads for the books. It would be open to students of all universities in Australia. The head office would be located in Melbourne. Discussion Script Deli has a value proposition of solving student issues related to buying and selling of books, old and new. Students also would get the opportunity of earning quick cash by selling old books that they do not require anymore. The business would generate revenue from directly selling the books purchased from the suppliers to the customers (Osterwalder 2014). Sometimes some books would require repairing and modifications. The business would carry out the alterations and sell those books at a higher profit margin. Advertisements put up on the website would also generate a lump of revenue for the business. The business would incur costs from developing a website for the entire selling and buying process. Maintenance costs of the system administration would be added to that. Along with these, warehouse costs and delivery services costs would be incurred (Nrhi 2015). The potential target market would be college students enrolled in the universities and colleges of Australia. The initial target market would be large towns and cities, which would later expand to the whole country. The business would aim to cater to students of all types of subjects. The initial funding would be taken from bank loans and some personal savings. Conclusion The company would aim to establish itself as a leading online book market by utilizing market knowledge and new technologies to generate the maximum revenue. As it is a relatively new concept, and without much competition in the market, the business would be able to flourish in no time. References Nrhi, T., 2015. A Competitor Analysis for an Online Student Portal Start-up. Osterwalder, A., Pigneur, Y., Bernarda, G. and Smith, A., 2014.Value proposition design: how to create products and services customers want. John Wiley Sons.